http://www.davidparfitt.com
David Parfitt is a product and advertising photography I have previously heard of and looked at before our session with Richard on product shooting photographers. He has a wide range of images in his portfolio on his website of fragrances, fashion and accessories such as the sunglasses below and also beauty products. He has worked with numerous companies and business, for instance Mark's & Spencer's, Estee Lauder and the Body Shop to name a few. His images appear very clean cutting and fresh, presenting the products well so the viewer can see exactly what they are. The second image of his I have included of The Body Shop vitamin C range includes actually oranges, their leaves and splashes and droplets of water. This creates a real natural appearance because of the use of oranges, shows the semiotics David Parfitt has used to make the product appeal to its audience as oranges are fresh, healthy and fresh, giving the message the product is as well. I found his portfolio to have a very large range of different examples of product photography, showing how much experience he has with this genre.
Richard Maxted
Award Winning still life photographer Richard Maxted shows his style within his specialism with the two images I have included below. His images on his website contained in his portfolio are very vibrant and colourful, making them stand out to the viewer. Many of his images in have movement such as the second one, an ad for an almond company representing how they can easily fit inside a handbag. The fact they are also in a container rather than a packet symbolises that they won't spill inside the bag and can easily be found inside without having to rummage round. The first image of Heinz tomato ketchup and baked beans is very simple, but highlights the images well. They are well lit so the viewer can see exactly what they are. As they are a national favourite and almost every single household in the United Kingdom will have these objects, it seems that the photographer has not included anything else in the framing to distract anything from the object it is focusing on. But it also does not need anything else because of the popularity of the food products.
Eugenio Franchi
Product Photographer Eugenio Franchi often includes back drops in his still life product work, different to the other two photographers I have included above. For the two images below, the backgrounds of each image works well with the product being photographed. For example, the first product of the bottle of Gin is called "Portobello Road" that is in London and has the United Kingdom's flag behind it, connecting well because of London being the Capital of Britain showing its origin. The Magners Cider's ad shows a tree as the background and includes a barrel of apples, which is what the cider is made out of. The apples represent how the cider is made from fresh, healthy ingredients, which would appeal more to its audience rather than a photograph of just the bottle. Both images are lit well, clearly shot in a studio as they are lit very well in showing the information such as branding and what the products actually are.
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