Beauty Brands - Product

Many beauty companies such as Clinique and The Body Shop have special lighting techniques to make the product look more professional and appealing to its viewer, whatever advertising campaign it may be in. I have included a few images below both from Clinique and The Body Shop to show some examples of how their products are shot. Both of the companies products are shot very differently, but works for them and their customers as they are both very successful and popular within the beauty industry. The photographer's aim is to present these images in a way so that they will sell and make them easy on the eye of the viewer, so that it is easy to understand what they look like, what they are called and what they do, so that it will result in the viewer being able to purchase it easy and know what they are looking for online or in store. The semiotics of product/advertising photography is apparent in the images I have used, which is very popular among this industry. It creates a message to the viewer of what the product has been made out of or something that connects to it, often appealing to the eye.

Clinque

The product above is Clinique's 'Smart Custom Serum' that is supposed to understand the skin and make it appear more radiant, reduce wrinkles ect. The product has been shot in a very clean cut and sharp way and the colour being silver/white makes the product appear strong and powerful. The image includes DNA/anatomy strands indicating how the serum understands the appearance. 

This Clinique product is a cream for the eyes, to diminish dark circles ect. The product is shot very clean cut and sharp such as the one I have included above, like all Clinique products are. They are shot like this because it is indicates information and appearance about the product, so that it is very to the point. The black and white light reflections are also clear to see here. 

Below I have included a video from a photographer on youtube, that explains how to get the lighting techniques Clinique create to get the white and black reflections, so that there are no reflections of camera's or equipment that is used. I found it very useful and will definitely be using some of the hints and tips presented in this video for product shoots in the future.  

The Body Shop

Above is The Body Shops image of a new product that is a over night serum oil that is meant to give a fresh glow for skin so that it appears you have had eight hours sleep. The photographer has successfully shown what the product is and what it is called. Where the object is placed is also very important because it needs to be easy to understand. The way the top of the serum bottle has been placed has been cleverly done because of how it is balancing and leaning down towards the right, creating a large droplet of what colour and texture the oil should be, including a piece of large text saying it has a high content of a certain ingredient, linking with the size of the droplet. The studio lights used have created a glow on the product, complimenting the colour and making it appear bright and fresh which is what the product is meant to achieve. 

These Body Shop products are part of their Green Tea range. As many people already have knowledge that Green Tea is meant to be very good and healthy, the viewer of the ad can not only drink it, but now they can treat their skin in many ways as well. The combination of the tea leaves and green smoke like effect create a sense of freshness and detoxing for the skin. The photography has included these because it is more appealing for the customer because of the reputation the company rather than the single product, such as what Clinique use. 

This image was just a tiny part of one huge image. I have just screenshot a small part of it because I did not feel is was necessary to include all of it when it is clear to see some of the products and other objects. This product shot is part of The Body Shops "Honeymania" range. The colours of the products and background work very well for what the product includes, which is honey. The photographer has placed one of the products so that you can see inside it, so that the viewer can see the texture is like honey. The lighting the photographer has used lights up the very edges of the products just giving it enough glow.