Marketing and Promoting

Marketing and promoting a photography business is crucial to success and more clients in any photography career. Knowing who you are working for and who your ideal client is can shape a business and focusing on a specific part of the industry can result in working for a with who you ideal would like your client to be. By knowing who you want and produce work for can make your business and any previous work more appealing, even by just adding what field of photography applies to you.

Having a website is probably the most important and first part of a photography business the client is going to go, to view what work you have done to see if it appropriate for them. Photography websites tend to have a white background and a few pages (e.g contact page). Always having the best examples of work and keeping it updates shows the quality of your specialism to the client.

High quality customer service is always appreciated and keeping clients happy before and after the work completed for them, will be remembered and could result in more work in the future. Working successfully with one client often mean's more work will come from work of mouth also, from being exceptional during one job can lead to another as, customers will talk about the great work done for them. Facebook and any other social media's are also a great way to promote a business. All work posted can be shared by other people, leading other people to viewing it. Posting consistently will remind people what you are doing and that you are still there.

Attending exhibitions and events can also be helpful. Meeting people in person and explaining what you do has a stronger impression that a phone call or an email. It is a great opportunity to hand out business card that could result in a new client. A more expensive option in the marketing business is exhibiting work. Although it can be pricy, exhibiting can show on a professional level you are as a photographer, it can draw more people to your work that could then go on to follow your website and future exhibitions and also lead to future commissions. Entering competitions could also benefit and promote work. It will be viewed by many professional, well known and successful expert photographers that could result in opportunities that can be won, such as an exhibition in most cases, leading to connections in the future.